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Many businesses deal with intellectual property matters on an isolated case-by-case
basis without having effective procedures custom-tailored to their particular
needs. This can be very dangerous. It is a relatively simple matter to have
an intellectual property specialist determine what forms and procedures should
be adopted after discussions with appropriate individuals within the client’s
organization. This serves to minimize the risks of infringement on the rights
of another and forfeiture of intellectual property rights, as well as to maximize
protection for intellectual property.
In patents, it is important that management and technical personnel be aware
that public disclosures or public use can forfeit foreign patent rights in all
major countries if such actions occur before the effective filing date of a
patent application. Also, in the United States, publication, commercial use,
and placing-on-sale results in forfeiture of the right to seek patents one year
after the initiation of such action.
Having invention disclosure forms, which elicit detailed information regarding
the nature of the invention and whether any forfeiture-risking activities have
been engaged in or are contemplated, can be of great value. Keeping research
and development notebooks and recording technical work in a dated witnessed
fashion can be important in disputes with others regarding an invention and
the right to obtain a patent.
Before adopting trademarks, it is important that a screening search be performed
to verify that the mark does not infringe another’s prior rights and to confirm
the mark is available for registration. Guidance regarding technical trademark
use, including creating proper specimens bearing proper legends, is also important.
Copyright has increased in importance in recent years, partly due to the commercial
importance of software. Appropriate guidance must be provided regarding work
that should be considered for copyright; copyright marking, which is no longer
required, but is desirable; and such concepts as a work-for-hire vesting ownership
of the work in the employer.
It is critical that employees be educated about what information is maintained
as a trade secret. Appropriate security procedures must be established and
followed. It is also important to have confidentiality agreements governing
the disclosure of confidential information to outsiders, as well as receipt
of information from others. The subject matter governed by the agreement, the
exceptions to confidentiality, restrictions on disclosure and use, negating
a grant of an implied license, and the term of the agreement should be specified.
Technical and management people, as well as certain staff, should sign an employment
agreement at the time of hiring. The agreement should impose confidentiality
with respect to trade secrets obtained or generated by the individual during
employment, as well as obligations to disclose inventions, cooperation with
the patent evaluation and protection efforts, and assignment of ownership to
the employer. If such agreements were not executed prior to employment, creating
agreements with present employees should be evaluated.
It is also desirable to have an exit-interview procedure. During such an interview,
an employee who is leaving the business should be reminded of his or her obligations
with respect to the company’s intellectual property and should be asked to sign
a document reaffirming the obligations. If an employment agreement was signed,
this should be attached as an exhibit. A copy of the signed exit-interview form,
including the employment agreement, should be given to the employee, and one
should be retained by the employer. Such an interview not only serves as a meaningful
reminder to honorable individuals, but also can be valuable evidence in the
event that a former employee departs from his or her obligations.
Procedures should be established for reviewing proposed promotional materials
for patent marking, trademark marking, copyright notices, comparative advertising
that mentions competitors or their products, and representations regarding
the company’s own products.
Establishing intellectual property procedures and appropriate related educational
materials and forms are of no value unless the systems are adhered to on a day-to-day
basis. It is desirable to appoint an individual to be responsible for coordinating
such activities, including internal administration, dealing with third parties,
and interfacing with outside counsel. This enhances the likelihood of efficient
administration of the program and avoids a duplication of effort or a miscommunication
in which someone fails to take action because of the assumption that someone
else is taking care of the matter.
While attorneys generally maintain tickler systems and provide clients with
reminders regarding deadlines (such as foreign patent maintenance fees and trademark
declarations of use and renewals), it is desirable for the client to maintain
records as well. In addition to facilitating efficient management of an intellectual
property estate, this information can serve as a valuable management tool.
Record-retention procedures and terms should be established so that information
that may be of critical value is not discarded. These procedures should include
guidelines for storage of active files, storage of inactive files, and a tickler
system determining when certain files will be destroyed.
In summary, an intellectual property audit can be a relatively simple matter
that can have a meaningful role in avoiding the violation of others’ rights,
protecting one’s intellectual property rights, minimizing the risk of forfeiture
of rights, clarifying ownership issues, and educating employees. It also serves
to provide guidance to and preservation of rights against former employees.
In addition, it enhances the likelihood of obtaining a desired result, promptly
and without the expense of prolonged legal proceedings.
Arnold B. Silverman is chair of the Intellectual Property Department and a member of Eckert Seamans Cherin & Mellott, LLC in Pittsburgh, Pennsylvania.
For more information, contact
A.B. Silverman at Eckert Seamans Cherin & Mellott LLC, 600 Grant Street, 44th
Floor, Pittsburgh, Pennsylvania 15219; (412) 566-2077; fax (412) 566-6099; e-mail
ARNIE@TELERAMA.LM.COM.
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